As a Business Analyst with a keen focus on Salesforce solutions and a solid foundation from an MBA in Digital Innovation & Information Systems from Pepperdine University, I am well-equipped with certifications in Salesforce Administration, ScrumMaster, and Service Consulting.

My journey across various sectors has honed a rich skill set in CRM, sales, marketing, and project management, enabling me to adeptly meet diverse stakeholder needs. I'm passionate about collaborative problem-solving and continuous learning, I excel in devising strategies that not only meet but exceed project objectives, ensuring value creation and strategic success in dynamic environments.



City National Bank

AVP -Salesforce Business Analyst

Los Angeles, CA

City National Bank (CNB) is a bank headquartered at City National Plaza in Los Angeles, California. CNB is a subsidiary of the Toronto-based Royal Bank of Canada and it is the 35th largest bank in the United States.

  • Delivery of Salesforce solutions for multiple bank LOBs from planning to production release
  • Support existing Salesforce integrations with enhancements, bug tracking, feature updates, and API integration
  • Create process flow maps using Visio, User Stories in Microsoft DevOps and wireframes
  • Gather requirements, write BRD documents, make training decks, facilitate UAT tests, create dashboards in CRM Analytics

Skills Utilized
  • Salsforce.com
  • Azure DevOps
  • Excel
  • Microsoft Teams
  • Visio

Pioneertown Media

Senior Systems Administrator

Los Angeles, CA

Pioneertown runs large, cost-effective campaigns by making each step of a client’s journey as efficient as possible through automation and up to date practices.

  • Work with a database of over 1.8 million leads.
  • Use multiple integrations (Zapier, Formstack, Custom APIs) to handle incoming data.
  • Create Salesforce credentials, and onboard new intake team members
  • Update layouts in classic and lightning to provide a more comfortable user experience
  • Clean, sort and prepare data for mass uploads using Data Loader
  • Create dashboards and reports to track campaign and outreach effectiveness
  • Journey creation, and collaborating with marketing team on campaign updates
  • Data extension setup, including SQL queries for campaign data
  • Reporting on campaign outcomes and KPIs

Skills Utilized
  • Salsforce.com
  • Salesforce Marketing Cloud
  • Excel
  • Slack (Messaging, Conferencing, File transfers)
  • Custom APIs and Zapier


Experience Market Manager

Playa Vista, CA

Airbnb, Inc. is an online marketplace for arranging or offering lodging, primarily homestays, or tourism experiences.

  • Identifying and forging partnerships in global markets to help drive Experience supply growth
  • Salesforce CRM Management (Dashboard maintenance, leads management, Admin functions, Data reporting)
  • Work in cross-functional teams (Account management, Product, Marketing, Public Relations) to launch campaigns and growth initiatives
Skills Utilized
  • Salesforce
  • Partnership Development
  • Account Management
  • Slack (Messaging, Conferencing, File transfers)
  • Superset

MobLab, Inc.

Sales & Marketing Manager

Pasadena, CA

MobLab is an EdTech startup that provides interactive games for higher education and K-12 covering topics like economics, management and the social sciences.

  • Responsible for the entire New England territory of schools (50+ accounts including Harvard, MIT and Yale)
  • Run customers through the entire sales cycle from prospecting & qualification to closing and training
  • Provide website maintenance and assistance with IT issues
  • Attend and plan educational conferences, plan marketing pieces and setup meetings at client facilities
  • Running paid social media campaigns on Facebook, Twitter and LinkedIn
  • Project manager for updated company website
Skills Utilized
  • Jira
  • Adobe XD
  • Slack (Messaging, Conferencing, File transfers)
  • WordPress

Solomac Marketing

President | Co-Founder

Los Angeles, CA

Solomac Marketing leverages its expertise and relationships to build quality websites, create online marketing campaigns, and design print collateral to help businesses be seen.

  • Analyze and consult on current and future marketing efforts
  • Developing websites with custom HTML, CSS and JavaScript
  • Provide website maintenance and assistance with IT issues
  • SEO optimization for clients
  • Running PPC campaigns
  • Running social media campaigns on Facebook, Twitter, and Instagram
  • Business Development
Skills Utilized
  • Adobe Photoshop
  • Adobe Illustrator
  • Google Adwords (Certified)
  • Google Analytics (Certified)
  • WordPress
  • HTML5
  • CSS3
  • JQuery

Time, Inc. (Bizrate Insights)

Business Development Representative

Los Angeles, CA

Bizrate Insights provides customer satisfaction data to online retailers by collecting data after transactions.

  • Daily use of Salesforce
  • Prospecting for leads
  • Managing newly on-boarded customers
  • Implementation of the customer survey code onto the retailer's website
Skills Utilized:
  • Microsoft Excel (Including VBA)
  • Microsoft Outlook
  • GoTo Meeting
  • Business Development

Morinaga Nutritional Foods

Asst. Sales & Marketing Manager

Torrance, CA

Morinaga is the 2nd largest producer of milk in Japan. This position was in their Torrance office where I was responsible for B2B sales of bulk ingredients and for the the trade-show and online marketing efforts.

  • Project manager for new company Magento website with responsive design and improved shopping cart
  • Posting on Facebook, Twitter and LinkedIn
  • Company website blogging
  • Promotional Materials (Banners, backdrops, flyers)
  • Schedule outside sales meetings with current and prospective customers
  • Manage current accounts and process orders
  • Participate in industry trade events and showcase the product to potential customers
  • Find and qualify possible sales leads
Skills Utilized:
  • Google Analytics
  • Magento
  • WordPress
  • Wordpress
  • Adobe Illustrator
  • Adobe Photoshop
  • Adobe Premiere Pro
  • Microsoft Excel
  • Microsoft Word
  • Microsoft Outlook
  • Microsoft Poweroint
  • Business Development
  • Forecasting