ABOUT ME
As a Business Analyst with a keen focus on Salesforce solutions and a solid foundation from an MBA in Digital Innovation & Information Systems from Pepperdine University, I am well-equipped with certifications in Salesforce Administration, ScrumMaster, and Service Consulting.
My journey across various sectors has honed a rich skill set in CRM, sales, marketing, and project management, enabling me to adeptly meet diverse stakeholder needs. I'm passionate about collaborative problem-solving and continuous learning, I excel in devising strategies that not only meet but exceed project objectives, ensuring value creation and strategic success in dynamic environments.
MY SKILLS
EXPERIENCE
City National Bank
VP - Lead Salesforce Business Analyst
Los Angeles, CA
City National Bank (CNB) is a bank headquartered at City National Plaza in Los Angeles, California. CNB is a subsidiary of the Toronto-based Royal Bank of Canada and it is the 35th largest bank in the United States.
Responsibilities:
- Delivery of Salesforce solutions for multiple bank LOBs from planning to production release
- Support existing Salesforce integrations with enhancements, bug tracking, feature updates, and API integration
- Create process flow maps using Visio, User Stories in Microsoft DevOps and wireframes
- Gather requirements, write BRD documents, make training decks, facilitate UAT tests, create dashboards in CRM Analytics
Skills Utilized
- Salsforce.com
- Azure DevOps
- Excel
- Microsoft Teams
- Visio
Pioneertown Media
Senior Systems Administrator
Los Angeles, CA
Pioneertown runs large, cost-effective campaigns by making each step of a client’s journey as efficient as possible through automation and up to date practices.
Responsibilities:
- Work with a database of over 1.8 million leads.
- Use multiple integrations (Zapier, Formstack, Custom APIs) to handle incoming data.
- Create Salesforce credentials, and onboard new intake team members
- Update layouts in classic and lightning to provide a more comfortable user experience
- Clean, sort and prepare data for mass uploads using Data Loader
- Create dashboards and reports to track campaign and outreach effectiveness
- Journey creation, and collaborating with marketing team on campaign updates
- Data extension setup, including SQL queries for campaign data
- Reporting on campaign outcomes and KPIs
Skills Utilized
- Salsforce.com
- Salesforce Marketing Cloud
- Excel
- Slack (Messaging, Conferencing, File transfers)
- Custom APIs and Zapier
Airbnb
Experience Market Manager
Playa Vista, CA
Airbnb, Inc. is an online marketplace for arranging or offering lodging, primarily homestays, or tourism experiences.
Responsibilities:
- Identifying and forging partnerships in global markets to help drive Experience supply growth
- Salesforce CRM Management (Dashboard maintenance, leads management, Admin functions, Data reporting)
- Work in cross-functional teams (Account management, Product, Marketing, Public Relations) to launch campaigns and growth initiatives
Skills Utilized
- Salesforce
- Partnership Development
- Account Management
- Slack (Messaging, Conferencing, File transfers)
- Superset
MobLab, Inc.
Sales & Marketing Manager
Pasadena, CA
MobLab is an EdTech startup that provides interactive games for higher education and K-12 covering topics like economics, management and the social sciences.
Responsibilities:
- Responsible for the entire New England territory of schools (50+ accounts including Harvard, MIT and Yale)
- Run customers through the entire sales cycle from prospecting & qualification to closing and training
- Provide website maintenance and assistance with IT issues
- Attend and plan educational conferences, plan marketing pieces and setup meetings at client facilities
- Running paid social media campaigns on Facebook, Twitter and LinkedIn
- Project manager for updated company website
Skills Utilized
- Jira
- Adobe XD
- ZOHO CRM
- Slack (Messaging, Conferencing, File transfers)
- WordPress
Solomac Marketing
President | Co-Founder
Los Angeles, CA
Solomac Marketing leverages its expertise and relationships to build quality websites, create online marketing campaigns, and design print collateral to help businesses be seen.
Responsibilities:
- Analyze and consult on current and future marketing efforts
- Developing websites with custom HTML, CSS and JavaScript
- Provide website maintenance and assistance with IT issues
- SEO optimization for clients
- Running PPC campaigns
- Running social media campaigns on Facebook, Twitter, and Instagram
- Business Development
Time, Inc. (Bizrate Insights)
Business Development Representative
Los Angeles, CA
Bizrate Insights provides customer satisfaction data to online retailers by collecting data after transactions.
Responsibilities:
- Daily use of Salesforce
- Prospecting for leads
- Managing newly on-boarded customers
- Implementation of the customer survey code onto the retailer's website
Skills Utilized:
- Microsoft Excel (Including VBA)
- Microsoft Outlook
- GoTo Meeting
- Business Development
- IBM SPSS
Morinaga Nutritional Foods
Asst. Sales & Marketing Manager
Torrance, CA
Morinaga is the 2nd largest producer of milk in Japan. This position was in their Torrance office where I was responsible for B2B sales of bulk ingredients and for the the trade-show and online marketing efforts.
Responsibilities:
- Project manager for new company Magento website with responsive design and improved shopping cart
- Posting on Facebook, Twitter and LinkedIn
- Company website blogging
- Promotional Materials (Banners, backdrops, flyers)
- Schedule outside sales meetings with current and prospective customers
- Manage current accounts and process orders
- Participate in industry trade events and showcase the product to potential customers
- Find and qualify possible sales leads
Skills Utilized:
- Google Analytics
- Magento
- WordPress
- Wordpress
- Adobe Illustrator
- Adobe Photoshop
- Adobe Premiere Pro
- Microsoft Excel
- Microsoft Word
- Microsoft Outlook
- Microsoft Poweroint
- Business Development
- Forecasting
